When you are marketing your business, you want to stand out as much as possible. One of the most effective ways to make your business instantly noticeable to lots of people is to hire some billboard space so that lots of people driving or walking by can see what your business is offering.
What are the key ingredients for a successful marketing billboard?
The Sign Must Use Contrasting Colours
The first rule of a successful billboard is to use contrasting colours. This clash of colours will make the billboard stand out to people who are far away. They will be able to absorb the message that is being portrayed before they walk or drive onwards.
If you have colours which are too similar, you will find that it is difficult to make out what the sign is about from a long way away. Bishopp produces quality signs that are affordable.
The Sign Should Have Clear Bold Lettering
The sign needs to have clear bold lettering in order for the message to be completely understood. Remember that you only have a few seconds to make a worthwhile impact on the person who is reading the sign. If they are confused by a hard to read font then they will simply walk or drive by without giving the billboard a second look. You can experiment with different lettering during the design phase until you find a style that you are completely happy with.
The Sign Should Only Contain A Few Words
You need to think about quality over quantity when it comes to the words on your billboard. You might think that having long sentences will engage the reader when in fact it will put them off. You need to think about a short sentence that will have the most impact on the reader and will stop them in their tracks. Simplicity is the key.
Get The Balance Between Imagery And Text Right
You need a careful balance between the imagery and the text that you have on your billboard. If the images are crowding out the text, you might overwhelm people’s senses and they might miss the point of what you are trying to say. The text should complement the pictures and the people reading the billboard should get the point within a matter of seconds.
Don’t Juxtapose Too Many Different Images
You might be tempted to juxtapose lots of different images in order to make the billboard as striking as possible. This could seem like a good idea at the time, but you will probably just end up confusing people. The most effective billboards rely on one or two extremely clear images that help to convey the message extremely easily.
Test Out Different Designs
You can conduct some testing by contrasting two different designs and checking which periods of time show an increase in your customer base.
Careful planning will ensure that your billboard is captivating and that it engages as many people as possible.