Why More and More Services Are Turning to Third Party Apps

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As shopping habits constantly change, more and more product makers are looking to third party services to gain new customers and increase customer retention. These services often come in the form of specialized apps which businesses can use as a marketing and customer growth platform.

One of the most popular third-party service apps is Groupon. Originally started as a once-a-day savings website, more and more established businesses realize the powerful platform it provides for them.

The perfect example is the Groupon Coupons page for Hotels.com. Worldwide travel and accommodation is a big market and one with many competitors. It is also a business where consumers want to save money and one which many customers base their entire decision on the price.


The biggest challenge for travel websites around the world  is getting new and existing customers to their site. While a travel agency site may offer customers the best deal, if customers don’t know about the brand or the product, they won’t find out about the deal.

By utilizing third party service apps, services like Hotels.com can extend their reach to millions of potential new customers with the very item the customer wants – a discounted product. Not only this, the discount is being provided on a service they were about to look for.

This is a powerful tool for consumers. However, it is also a tool which has the capability of altering consumer behavior on a global scale with just their presence and availability.

Where a traditional customer would have once searched for ‘Hotels in xx area,’ they are now searching in the reverse order. Instead of finding a hotel with a good package deal, they searched for the package deal and was then lead to the hotel after the fact.

This shift is worth taking notice of if you are running a business or looking to expand your current footprint. Traditional methods of growing your customer base are no longer viable, and smart business managers need to ensure their companies are nimble enough to adapt to new techniques.

How Does Your Office Affect Your Employees?

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The typical worker spends 47 hours each week in the office. All of that amounts to a total of 90,000 hours or more than 10 years over the course of your work life.

Given that work takes up a huge chunk of your time, it’s important to ensure that your office is a place that encourages health, productivity, and fulfillment. Furthermore, in order to get the most creativity and productivity out of your team, your office should be designed in a way that reduces stress and improves cognitive function.

Here are some ways building a great office helps your team.

  1. Improves Employee Engagement

Engaged employees are great for business. Businesses that reported higher employee engagement bring in 22% more profit on average. In addition, work units in the top quartile of employee engagement report significantly lower rates of turnover (25%), shrinkage (28%), absenteeism (37%), quality defects (41%), and work accidents (48%).

Improves Employee Engagement

The secret behind employee engagement? Better communication.

Workers who receive regular feedback and constructive criticism are up to 20 times more engaged at work. Make your team feel appreciated with constant feedback, praise, acknowledgment, and advice. You’ll never know when a simple “thank you” will go a long way.

  1. Keeps Everyone Healthy

A stressful office can contribute to a host of health issues such as neck pain, insomnia, high blood pressure, back pain, pinched nerves, and several others.

Destress the workplace by improving the work environment. Invest in ergonomic workstations such as standing desks, adjustable seats, and meditation areas. An ergonomically sound office can reduce costly musculoskeletal disorders like carpal tunnel syndrome, digital neuritis, and tension neck syndrome.

Also, get the most from your team by interspersing concentrated work periods with regular breaks. Top-performers who alternated 52-minute work periods with 17-minute breaks were significantly more productive than those who took no breaks. Taking regular rest periods allows you to destress and regain focus, which in turn drives productivity and improves cognitive function.

  1. Encourages Productivity

Collaborative workspaces helped 50% of professionals increase income and allowed another 64% to complete tasks on time. Moreover, companies that made use of coworking spaces reported higher levels of productivity and creativity.

Encourages Productivity

If the office isn’t cutting it, consider coworking spaces like TheCommonDesk.com. These spaces provide avenues that encourage collaboration and learning. In addition, coworking spaces have been proven to lessen office politics and corporate infighting.

  1. Respects Personal Space

23.4% of employees agree that workplace interruptions are one of the leading office distractions. According to the Washington Post, the average employee is interrupted every 3 minutes, which adds up to over 6 hours a day or 31 hours over the course of the week.

Productive work environments value the need personal space and concentration. Set guidelines and rules that allow employees to get in more concentrated work hours. Less workplace interruptions can boost employee productivity anywhere between 40% to 60%.

Common Desk provides teams with a coworking space that accommodates both collaboration and focused work. This way, employees will be able to adjust their environment depending on their work needs.